Another way to reach out to bloggers is to use some of your marketing budget to invite that blogger to spend one night at your hotel and/or enjoy your product.

Spreading the word about your business among the online travel community will give you travelling clout.

Baby Boomers tend to have the most disposable income and account for nearly half of all retail sales.

With any marketing strategy, it should not all be about you.

If you are looking for inspiration for creative video content these 4 great examples show you how to do video marketing right!

What sort of video content is going to grab your viewer’s attention and keep them hooked?

Digital marketers seem to be making a big fuss about video marketing. But why? What is it that makes video content so important and useful.

Chris Torres continues his advice on how to create a full brand experience from first click to journey's end.

It’s not enough to simply optimise your website for top SEO success, as Google now takes into account your business location.

Here’s Chris’s second instalment of his biggest SEO tips for this year.