Always Test and Measure Your Marketing


DigiTourShow Daily #168

Chris Torres

Chris Torres

14 Feb 2018

Marketing that you can’t measure is pointless.

You may spend money on a Facebook campaign, and you may even see an uptick in sales around the same time you ran these ads, but are you sure these ads brought in those sales?

Maybe there is a seasonal reason for the uptake in sales.

If you’re going to commit time and money in a marketing campaign, make sure you can measure the results.

Track conversions that stem from each marketing campaign. Run multiple types of marketing campaigns. This will allow you to compare marketing channels and see which perform best.

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Filming location: Tourism Marketing Agency, Glasgow, Scotland

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Chris Torres

Chris Torres

You will be expected to assist with digital projects; digital marketing management, search engine optimization, Internet marketing, and sales activities.
Chris Torres

Chris Torres

Digital marketing is a popular and competitive industry and, here at the Tourism Marketing Agency, we consider we’re always on the cutting-edge of it.
Chris Torres

Chris Torres

What I’m making here has never been attempted for the tour and activity sector — at least not to this scale. I’m writing Lookers to Bookers to help tour operators grow their businesses even further and to open their eyes to the potential they have in front of them.

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Whether you are an existing business or starting your journey, we will tell your story. One that inspires and sparks the imagination, turning lookers... into bookers.

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