Always Test and Measure Your Marketing


DigiTourShow Daily #168

Chris Torres

Chris Torres

14 Feb 2018

Marketing that you can’t measure is pointless.

You may spend money on a Facebook campaign, and you may even see an uptick in sales around the same time you ran these ads, but are you sure these ads brought in those sales?

Maybe there is a seasonal reason for the uptake in sales.

If you’re going to commit time and money in a marketing campaign, make sure you can measure the results.

Track conversions that stem from each marketing campaign. Run multiple types of marketing campaigns. This will allow you to compare marketing channels and see which perform best.

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Filming location: Tourism Marketing Agency, Glasgow, Scotland

#digitourshow #Scotland

Peter Wright

Peter Wright

New venue due to the increased momentum of the Glasgow Chapter of Travel Massive, but they were also no doubt down to the reputation and prestige of our guest speakers: Alex Bainbridge and Peter Syme.
Chris Torres

Chris Torres

If you want to optimise sales from your online sales shop - then an easy-to-use and customer friendly shopping-cart is a must!
Chris Torres

Chris Torres

Here, in a series of blogs and articles, Chris shares his tried and tested views on the anatomy of successful tourism websites.

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