Always Test and Measure Your Marketing


DigiTourShow Daily #168

Chris Torres

Chris Torres

14 Feb 2018

Marketing that you can’t measure is pointless.

You may spend money on a Facebook campaign, and you may even see an uptick in sales around the same time you ran these ads, but are you sure these ads brought in those sales?

Maybe there is a seasonal reason for the uptake in sales.

If you’re going to commit time and money in a marketing campaign, make sure you can measure the results.

Track conversions that stem from each marketing campaign. Run multiple types of marketing campaigns. This will allow you to compare marketing channels and see which perform best.

Join our Facebook group for exclusive content: https://goo.gl/wJSiBc

Filming location: Tourism Marketing Agency, Glasgow, Scotland

#digitourshow #Scotland

Chris Torres

Chris Torres

Increasing your conversion rate can be a daunting part of your marketing strategy – however it doesn’t need to be.
Chris Torres

Chris Torres

Data is the key to building and developing customer relationships, both online and offline.
Chris Torres

Chris Torres

How to make sure suppliers maintain control of their tour and activity services.

Let's start your journey

Whether you are an existing business or starting your journey, we will tell your story. One that inspires and sparks the imagination, turning lookers... into bookers.

Book your consultation with Chris or check out our success stories.

 

Success Stories               Speak with Chris