The Art Of Storytelling In Tourism


DigiTourShow Daily #140

Chris Torres

Chris Torres

17 Jan 2018

Cutting through the marketing clutter is more vital than ever before and one of the best ways to do this is through storytelling.

The human brain is built to connect with compelling stories and a good story activates parts of the brain that allows the listener to turn your story in to their own ideas and experiences.

Therefore, content that is story driven is best when promoting a tour, experience or stay.

Keep the stories short with a title that grabs their attention. It must have a clear narrative and use images and video within the story to really set their imagination alight.

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Filming location: Tourism Marketing Agency, Glasgow, Scotland

#digitourshow #Scotland

Chris Torres

Chris Torres

Nearly 2 months after TripAdvisor announced that it would show preferential treatment to suppliers who are on the Bókun platform, they reversed that decision during the Phocuswright Conference.
Chris Torres

Chris Torres

Every year, perhaps even every month, new trends or a change to search engine optimisation practice (SEO) is discussed. 
Chris Torres

Chris Torres

As the PPC Manager, you will also help cross-functional teams develop and evolve ideas to bring together brand goals, sales objectives and consumer needs.

Let's start your journey

Whether you are an existing business or starting your journey, we will tell your story. One that inspires and sparks the imagination, turning lookers... into bookers.

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