Avoid Information Overload


DigiTourShow Daily #148

Chris Torres

Chris Torres

25 Jan 2018

When it comes to product information on tourism sites, one of the main downfalls is information overload.

From experience, there is far too much text and unnecessary information of the main buying page.

Content heavy landing pages are sure fire way to stop the buying process dead in its tracks.

Provide brief descriptions and a simple but detailed itinerary. If you have to write a novel to explain your products, then your products are simply not going to sell.

Keep the more detailed information for the after-sale collateral. 

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Filming location: Tourism Marketing Agency, Glasgow, Scotland

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Chris Torres

Chris Torres

The UK Competition and Markets Authority is targeting the way hotel booking sites promote discounted offers and push sales by falsely reporting limited room availability.
Chris Torres

Chris Torres

Some of the biggest mistakes can be easily made and these can have catastrophic effects on your business.
Chris Torres

Chris Torres

Although this principle is as old as human behaviour it becomes even more important to harness it with regard to online business.

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