Avoid Information Overload


DigiTourShow Daily #148

Chris Torres

Chris Torres

25 Jan 2018

When it comes to product information on tourism sites, one of the main downfalls is information overload.

From experience, there is far too much text and unnecessary information of the main buying page.

Content heavy landing pages are sure fire way to stop the buying process dead in its tracks.

Provide brief descriptions and a simple but detailed itinerary. If you have to write a novel to explain your products, then your products are simply not going to sell.

Keep the more detailed information for the after-sale collateral. 

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Filming location: Tourism Marketing Agency, Glasgow, Scotland

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Chris Torres

Chris Torres

If you want to optimise sales from your online sales shop - then an easy-to-use and customer friendly shopping-cart is a must!
Chris Torres

Chris Torres

Palisis has continued to see the value Senshi brought to their customers and so today we are happy to announce that Senshi’s web division has now been integrated into the Palisis family.
Chris Torres

Chris Torres

The new Google mobile-friendly algorithm will come into effect on the 21st April.

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