The Binge Watch Culture


DigiTourShow Daily #125

Chris Torres

Chris Torres

2 Jan 2018

We all do it. People can’t wait for the next episode of their favourite show.

I just watched Stranger Things 2 in one day! Sad I know.

When it comes to creating video content, do this on a regular basis but keep them short and to the point. Think about launching a series of 60 second videos that users can binge watch. 

This may be short stories from your tour guides or hotel staff. Make them interesting. Make them funny. Make them story driven.

One way is to film a documentary style video about your business and cut this up into bite sized chunks.

Whatever you do don’t make them have a long runtime as users will switch off.

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Filming location: Tourism Marketing Agency, Glasgow, Scotland

#digitourshow #Scotland

Chris Torres

Chris Torres

Digital marketers seem to be making a big fuss about video marketing. But why? What is it that makes video content so important and useful.
Peter Wright

Peter Wright

Last week, I had the honour of speaking to the audience of Landing Madrid, which runs alongside the FITUR conference.
Chris Torres

Chris Torres

The acronym SEO is thrown around a lot in business and most people will have heard it at least once. SEO stands for Search Engine Optimisation.

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