Boost your brand on TripAdvisor, Part 4


DigiTourShow Daily #097

Chris Torres

Chris Torres

5 Dec 2017

Engaging with your customers post trip is a must for good reviews and repeat business.

Encourage your customers to leave a review in your follow up email but don’t include discount codes or another promotion as this could be seen as a bribe. Feel free to offer this without their prior knowledge after the fact. 

TripAdvisor provide tools so you can automate emails post trip so make good use of these.

And if you receive a negative review, for your own brand reputation sake, answer this, and do so in a positive way. Don’t be defensive.

Showing potential customers you care by taking the time to answer another will go a long way to building trust. 

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Filming location: Torres Mansions, Glasgow, Scotland

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Chris Torres

Chris Torres

Film and video are an important aspect of any organisation’s successful digital marketing plan.
Chris Torres

Chris Torres

"Instagram is shaping up to be the world’s most powerful selling tool,” according to Forbes.
Chris Torres

Chris Torres

When 2014 drew to a close, it was reported by The Wall Street Journal that 35% of Proctor and Gamble’s total marketing budget for 2015 would be spent on digital marketing.

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