Create a Meaningful Unique Selling Point


DigiTourShow Daily #162

Chris Torres

Chris Torres

8 Feb 2018

A USP is a way of communicating how your product is marketed.

Saying ‘You provide the best service’ or ‘offer the best price’ will not set your business apart from the countless others who say the same thing. You need to be more specific.

But you might be thinking, “what is my USP” or you can’t think of one.

To create a USP you need to offer something that your competition does not. Something that your customers perceive as valuable.

Whatever it is it does not need to be unique but it must be memorable. 

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Filming location: Tourism Marketing Agency, Glasgow, Scotland

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Chris Torres

Chris Torres

"Instagram is shaping up to be the world’s most powerful selling tool,” according to Forbes.
Chris Torres

Chris Torres

When 2014 drew to a close, it was reported by The Wall Street Journal that 35% of Proctor and Gamble’s total marketing budget for 2015 would be spent on digital marketing.
Chris Torres

Chris Torres

Whether you’re already blogging, or want to start, here is an easy-to-follow “how to blog successfully” guide.

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