Create a Meaningful Unique Selling Point


DigiTourShow Daily #162

Chris Torres

Chris Torres

8 Feb 2018

A USP is a way of communicating how your product is marketed.

Saying ‘You provide the best service’ or ‘offer the best price’ will not set your business apart from the countless others who say the same thing. You need to be more specific.

But you might be thinking, “what is my USP” or you can’t think of one.

To create a USP you need to offer something that your competition does not. Something that your customers perceive as valuable.

Whatever it is it does not need to be unique but it must be memorable. 

Join our Facebook group for exclusive content: https://goo.gl/wJSiBc

Filming location: Tourism Marketing Agency, Glasgow, Scotland

#digitourshow #Scotland

Chris Torres

Chris Torres

The new Google mobile-friendly algorithm will come into effect on the 21st April.
Chris Torres

Chris Torres

The UK Competition and Markets Authority is targeting the way hotel booking sites promote discounted offers and push sales by falsely reporting limited room availability.
Chris Torres

Chris Torres

Starting any new digital marketing campaign can be intimidating for businesses, and PPC is no exception.

Let's start your journey

Whether you are an existing business or starting your journey, we will tell your story. One that inspires and sparks the imagination, turning lookers... into bookers.

Book your consultation with Chris or check out our success stories.

 

Success Stories               Speak with Chris