Create a Meaningful Unique Selling Point


DigiTourShow Daily #162

Chris Torres

Chris Torres

8 Feb 2018

A USP is a way of communicating how your product is marketed.

Saying ‘You provide the best service’ or ‘offer the best price’ will not set your business apart from the countless others who say the same thing. You need to be more specific.

But you might be thinking, “what is my USP” or you can’t think of one.

To create a USP you need to offer something that your competition does not. Something that your customers perceive as valuable.

Whatever it is it does not need to be unique but it must be memorable. 

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Filming location: Tourism Marketing Agency, Glasgow, Scotland

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Chris Torres

Chris Torres

In years gone by word of mouth was one of the best ways to get new leads and customers.
Admin

Admin

Here at the Tourism Marketing Agency, we’ve put together a little infographic detailing the real costs of running your own digital marketing campaigns.
Chris Torres

Chris Torres

Palisis has continued to see the value Senshi brought to their customers and so today we are happy to announce that Senshi’s web division has now been integrated into the Palisis family.

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