Create a Meaningful Unique Selling Point


DigiTourShow Daily #162

Chris Torres

Chris Torres

8 Feb 2018

A USP is a way of communicating how your product is marketed.

Saying ‘You provide the best service’ or ‘offer the best price’ will not set your business apart from the countless others who say the same thing. You need to be more specific.

But you might be thinking, “what is my USP” or you can’t think of one.

To create a USP you need to offer something that your competition does not. Something that your customers perceive as valuable.

Whatever it is it does not need to be unique but it must be memorable. 

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Filming location: Tourism Marketing Agency, Glasgow, Scotland

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Admin

Admin

Submission date: 18th November
Chris Torres

Chris Torres

This is TMA’s easy-to-follow guide to getting the most out of your Facebook advertising strategy.
Chris Torres

Chris Torres

The term link building refers to links that are on your site and those that refer to your site.

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