Customer tactics and planning


DigiTourShow Daily #022

Chris Torres

Chris Torres

21 Sep 2017

When Google produced a study into the travel industry it found that the average user spends 419 digital moments while researching a trip over a 2 month period.

They watched 5 videos, visited 380 web pages and searched 34 times.

It’s no surprise that 87% of these happened on mobile.

If you want to capture customers you need to know what they are looking for at the planning stage and optimise your content appropriately.

Filming location: Glasgow Science Centre, Scotland

#digitourshow #scotland

@gsc1

Peter Wright

Peter Wright

We’d like to talk about structuring the perfect blog, looking at the title, the introduction, the subheadings, the links, and the conclusion.
Chris Torres

Chris Torres

In the age of digital marketing, e-mail marketing has thrived. It is relatively easy to collect an email database and market to these people.
Chris Torres

Chris Torres

High-quality landing pages are an excellent online marketing strategy.

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