Customer tactics and planning


DigiTourShow Daily #022

Chris Torres

Chris Torres

21 Sep 2017

When Google produced a study into the travel industry it found that the average user spends 419 digital moments while researching a trip over a 2 month period.

They watched 5 videos, visited 380 web pages and searched 34 times.

It’s no surprise that 87% of these happened on mobile.

If you want to capture customers you need to know what they are looking for at the planning stage and optimise your content appropriately.

Filming location: Glasgow Science Centre, Scotland

#digitourshow #scotland

@gsc1

Chris Torres

Chris Torres

When 2014 drew to a close, it was reported by The Wall Street Journal that 35% of Proctor and Gamble’s total marketing budget for 2015 would be spent on digital marketing.
Chris Torres

Chris Torres

High-quality landing pages are an excellent online marketing strategy.
Chris Torres

Chris Torres

A professional user-friendly website is essential for most business in today’s competitive world.

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