Customers Are Not Interested In You


DigiTourShow Daily #165

Chris Torres

Chris Torres

11 Feb 2018

When it comes to your website, it must be completely customer focused.

Your text, navigation, images and videos must be about your customers and the experiences they will share. It must answer “What is in it for me”.

Sorry to say, customers are not in the least bit interested in your company history or mission statement.

They want to see good products and good reviews as well as knowing they will have a good experience.

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Filming location: Tourism Marketing Agency, Glasgow, Scotland

#digitourshow #Scotland

Chris Torres

Chris Torres

Data is the key to building and developing customer relationships, both online and offline.
Chris Torres

Chris Torres

Google is a service like any other and as a result they want to keep their customers happy with the websites they recommend.
Chris Torres

Chris Torres

Tangible new data confirming TripAdvisor’s influence over the international tourism industry.

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