Define the purpose of your web page


DigiTourShow Daily #167

Chris Torres

Chris Torres

13 Feb 2018

What should be an obvious is often overlooked.

When you create a web page on your site did you really think about its main purpose?

Too many don’t truly consider this and a page can become a dumping ground for lots of differing content.

A web page should have one focus and one focus only. Is it to inform? To sign up to a Newsletter? Or to close sale?

Try not to add too many call to actions to a page as all this will do is make your customers uncertain on where and what to do next.

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Filming location: Tourism Marketing Agency, Glasgow, Scotland

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Chris Torres

Chris Torres

When 2014 drew to a close, it was reported by The Wall Street Journal that 35% of Proctor and Gamble’s total marketing budget for 2015 would be spent on digital marketing.
Chris Torres

Chris Torres

Last week, I had the honour of speaking to the audience of Landing Madrid, which runs alongside the FITUR conference.
Chris Torres

Chris Torres

Starting any new digital marketing campaign can be intimidating for businesses, and PPC is no exception.

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