Define the purpose of your web page


DigiTourShow Daily #167

Chris Torres

Chris Torres

13 Feb 2018

What should be an obvious is often overlooked.

When you create a web page on your site did you really think about its main purpose?

Too many don’t truly consider this and a page can become a dumping ground for lots of differing content.

A web page should have one focus and one focus only. Is it to inform? To sign up to a Newsletter? Or to close sale?

Try not to add too many call to actions to a page as all this will do is make your customers uncertain on where and what to do next.

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Filming location: Tourism Marketing Agency, Glasgow, Scotland

#digitourshow #Scotland

Chris Torres

Chris Torres

During this time, the tours and activities sector receives 3x more searches than the hotel industry and 8x more searches than flights – and the volume of searches stays stable during that 12-week period.
Peter Wright

Peter Wright

How I Grew a Successful Adventure Travel Business, Neil Lapping from Macs Adventure. Neil talked about the romance of Scotland and how easy it was to get pulled in.
Chris Torres

Chris Torres

Starting any new digital marketing campaign can be intimidating for businesses, and PPC is no exception.

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