Define the purpose of your web page


DigiTourShow Daily #167

Chris Torres

Chris Torres

13 Feb 2018

What should be an obvious is often overlooked.

When you create a web page on your site did you really think about its main purpose?

Too many don’t truly consider this and a page can become a dumping ground for lots of differing content.

A web page should have one focus and one focus only. Is it to inform? To sign up to a Newsletter? Or to close sale?

Try not to add too many call to actions to a page as all this will do is make your customers uncertain on where and what to do next.

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Filming location: Tourism Marketing Agency, Glasgow, Scotland

#digitourshow #Scotland

Chris Torres

Chris Torres

Today, the serviced apartment company, Meriton, has been fined $3 million (Australian dollars) by the Australian Competition & Consumer Commission (ACCC) for manipulating how customers left TripAdvisor reviews.
Chris Torres

Chris Torres

When driving online traffic to your site you want to make the most of every visitor that comes through the doors.
Peter Wright

Peter Wright

The deadline for GDPR is almost here and we’d like to discuss how it affects travel companies and what they can do to be GDPR compliant.

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