Don’t Be The Ass in Assume


DigiTourShow Daily #169

Chris Torres

Chris Torres

15 Feb 2018

Never assume your customers know who you are, what you do or what you offer when they arrive on your website.

Your website content must be clear, concise and written in a style as if talking to someone, in plain English, for the first time.

Always use the AIDA method when writing your content. Attention, Interest, Desire and Action.

It must be persuasive and compelling enough to encourage them to continue their journey through your buying process.

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Filming location: Tourism Marketing Agency, Glasgow, Scotland

#digitourshow #Scotland

Chris Torres

Chris Torres

The title for this blog might be seen as clickbait to some, but I strongly believe that Facebook will buy TripAdvisor. Why? Well, lots of reasons.
Chris Torres

Chris Torres

If you want to optimise sales from your online sales shop - then an easy-to-use and customer friendly shopping-cart is a must!
Chris Torres

Chris Torres

In the digital world, it’s vital to a have a good online presence.

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