Don’t Be The Ass in Assume


DigiTourShow Daily #169

Chris Torres

Chris Torres

15 Feb 2018

Never assume your customers know who you are, what you do or what you offer when they arrive on your website.

Your website content must be clear, concise and written in a style as if talking to someone, in plain English, for the first time.

Always use the AIDA method when writing your content. Attention, Interest, Desire and Action.

It must be persuasive and compelling enough to encourage them to continue their journey through your buying process.

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Filming location: Tourism Marketing Agency, Glasgow, Scotland

#digitourshow #Scotland

Chris Torres

Chris Torres

Coding has been developed to detect browsers and devices and responds by altering the layout of websites automatically, whether you’re viewing it on a full-sized laptop or desktop, a tablet or a smartphone.
Chris Torres

Chris Torres

Tangible new data confirming TripAdvisor’s influence over the international tourism industry.
Chris Torres

Chris Torres

Personal branding is all about growing your brand in tandem with your own skills and confidence.

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