Don’t Be The Ass in Assume


DigiTourShow Daily #169

Chris Torres

Chris Torres

15 Feb 2018

Never assume your customers know who you are, what you do or what you offer when they arrive on your website.

Your website content must be clear, concise and written in a style as if talking to someone, in plain English, for the first time.

Always use the AIDA method when writing your content. Attention, Interest, Desire and Action.

It must be persuasive and compelling enough to encourage them to continue their journey through your buying process.

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Filming location: Tourism Marketing Agency, Glasgow, Scotland

#digitourshow #Scotland

Chris Torres

Chris Torres

Digital marketers seem to be making a big fuss about video marketing. But why? What is it that makes video content so important and useful.
Chris Torres

Chris Torres

LinkedIn can open many doors, but many people who use LinkedIn aren't sure how to go about it.
Chris Torres

Chris Torres

Palisis has continued to see the value Senshi brought to their customers and so today we are happy to announce that Senshi’s web division has now been integrated into the Palisis family.

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