Don’t Be The Ass in Assume


DigiTourShow Daily #169

Chris Torres

Chris Torres

15 Feb 2018

Never assume your customers know who you are, what you do or what you offer when they arrive on your website.

Your website content must be clear, concise and written in a style as if talking to someone, in plain English, for the first time.

Always use the AIDA method when writing your content. Attention, Interest, Desire and Action.

It must be persuasive and compelling enough to encourage them to continue their journey through your buying process.

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Filming location: Tourism Marketing Agency, Glasgow, Scotland

#digitourshow #Scotland

Chris Torres

Chris Torres

Google is a service like any other and as a result they want to keep their customers happy with the websites they recommend.
Chris Torres

Chris Torres

When it comes to connecting with people, don’t compare LinkedIn to Facebook or Twitter – concentrate on quality.
Chris Torres

Chris Torres

As digital marketing is constantly evolving, it can be hard for any small business to stay on the cutting edge.

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