Don’t Be The Ass in Assume


DigiTourShow Daily #169

Chris Torres

Chris Torres

15 Feb 2018

Never assume your customers know who you are, what you do or what you offer when they arrive on your website.

Your website content must be clear, concise and written in a style as if talking to someone, in plain English, for the first time.

Always use the AIDA method when writing your content. Attention, Interest, Desire and Action.

It must be persuasive and compelling enough to encourage them to continue their journey through your buying process.

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Filming location: Tourism Marketing Agency, Glasgow, Scotland

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Chris Torres

Chris Torres

Every year, perhaps even every month, new trends or a change to search engine optimisation practice (SEO) is discussed. 
Chris Torres

Chris Torres

Bókun customers will get preferential listings on TripAdvisor for tours and activities — this was admitted recently by the president of TripAdvisor Experiences, Dermot Halpin.
Chris Torres

Chris Torres

More and more people check out products from their computers, tablets and mobile phones before thinking of making a purchase.

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