Don’t Compete On Price


DigiTourShow Daily #058

Chris Torres

Chris Torres

27 Oct 2017

Most successful tourism businesses are often more expensive than their competitors and this is because the customer perceives them to offer more value so they do not need to compete on price.

By optimising your content to make sure your experience is exactly what your ideal customer is looking for, you create value.

Your competitors can charge a premium because they clearly communicate what value they can offer their ideal customers, what sort of experience they can expect and what makes them unique to you.

They show this to their customers through happy customer testimonials, great photos and video and clear and consistent branding.

By creating good content, you do not need to complete on price.

Filming location: Calendar House, Falkirk, Scotland

#digitourshow #falkirk

@VFalkirk

Chris Torres

Chris Torres

As a tourism provider, whether travel agent, tour operator or local guide, reputation is one of the most important aspects of the business.
Chris Torres

Chris Torres

As a higher than ever percentage of bookings come from online visitors these days, it’s paramount to make the most of each and every visitor.
Chris Torres

Chris Torres

Many businesses place their focus on having a beautifully designed website however many forget to ensure the effectiveness of their website.

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