Earn Trust With Earned Content


DigiTourShow Daily #013

Chris Torres

Chris Torres

12 Sep 2017

Earned content is when you tap into your traveller’s content to supplement your own.

This allows you to achieve a more personal and authentic feel to your marketing strategy at scale. It also helps build trust within your brand.

Look at Instagram. Its users are posting 95 million images a day with nearly 500 million images in a year dedicated to travel.

Travellers enjoy sharing their journeys and share hidden treasures they ‘discover’ that are tucked away from your typical tourist areas.

What can you add to your products that creates that sense of discovery?

Filming location: Hotel Ibersol Alay, Malaga, Spain

#digitourshow #spain

@ibersol

Chris Torres

Chris Torres

Ever wondered exactly how long it takes to get a page to rank first place on Google, or even just in the top 10?
Peter Wright

Peter Wright

Andy is the founder and owner of Open Road Scotland, one of the leading campervan, motorhome, and motorcycle rental services in Scotland.
Orioly

Orioly

Much is said about a globalized world where everything and everyone is interconnected. In this unified scenario, the market and the competition ceases to be local and become global.

Let's start your journey

Whether you are an existing business or starting your journey, we will tell your story. One that inspires and sparks the imagination, turning lookers... into bookers.

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