Earn Trust With Earned Content


DigiTourShow Daily #013

Chris Torres

Chris Torres

12 Sep 2017

Earned content is when you tap into your traveller’s content to supplement your own.

This allows you to achieve a more personal and authentic feel to your marketing strategy at scale. It also helps build trust within your brand.

Look at Instagram. Its users are posting 95 million images a day with nearly 500 million images in a year dedicated to travel.

Travellers enjoy sharing their journeys and share hidden treasures they ‘discover’ that are tucked away from your typical tourist areas.

What can you add to your products that creates that sense of discovery?

Filming location: Hotel Ibersol Alay, Malaga, Spain

#digitourshow #spain

@ibersol

Chris Torres

Chris Torres

Data is the key to building and developing customer relationships, both online and offline.
Chris Torres

Chris Torres

The UK Competition and Markets Authority is targeting the way hotel booking sites promote discounted offers and push sales by falsely reporting limited room availability.
Chris Torres

Chris Torres

Discussing the rumours that Google is cooking up a surprise algorithm update

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Whether you are an existing business or starting your journey, we will tell your story. One that inspires and sparks the imagination, turning lookers... into bookers.

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