Easily Build Marketing Lists


DigiTourShow Daily #025

Chris Torres

Chris Torres

24 Sep 2017

Building a marketing list is key for any tourism business. For customers who have opted in you have an opportunity to inspire them through email or upload these to Facebook for targeted advertising through Facebook’s custom audience.

But how do you get their email in the first place if they are not yet a customer?

If someone lands on your site it is because they are interested in your destination. Be you a tour operator or a hotel there is generally a reason they are looking at your site.

As a way to tempt them to sign up to your lists offer, say, a free map of your destination to download. This can be a custom map that shows points of interest including those of your referral partners and suppliers.

It could be a timetable if you are a hop on hop off provider.

Whatever you offer, give them something for free that will entice them to give you their email address.

Filming location: Lomond Shores, Scotland

#digitourshow #scotland

@lochlomondshore

Chris Torres

Chris Torres

It’s an age old saying that the website of a business is its hardest worker, as it interacts with more customers than any employee.
Chris Torres

Chris Torres

Last week, I had the honour of speaking to the audience of Landing Madrid, which runs alongside the FITUR conference.
Chris Torres

Chris Torres

What I’m making here has never been attempted for the tour and activity sector — at least not to this scale. I’m writing Lookers to Bookers to help tour operators grow their businesses even further and to open their eyes to the potential they have in front of them.

Let's start your journey

Whether you are an existing business or starting your journey, we will tell your story. One that inspires and sparks the imagination, turning lookers... into bookers.

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