Easily Build Marketing Lists


DigiTourShow Daily #025

Chris Torres

Chris Torres

24 Sep 2017

Building a marketing list is key for any tourism business. For customers who have opted in you have an opportunity to inspire them through email or upload these to Facebook for targeted advertising through Facebook’s custom audience.

But how do you get their email in the first place if they are not yet a customer?

If someone lands on your site it is because they are interested in your destination. Be you a tour operator or a hotel there is generally a reason they are looking at your site.

As a way to tempt them to sign up to your lists offer, say, a free map of your destination to download. This can be a custom map that shows points of interest including those of your referral partners and suppliers.

It could be a timetable if you are a hop on hop off provider.

Whatever you offer, give them something for free that will entice them to give you their email address.

Filming location: Lomond Shores, Scotland

#digitourshow #scotland

@lochlomondshore

Chris Torres

Chris Torres

The title for this blog might be seen as clickbait to some, but I strongly believe that Facebook will buy TripAdvisor. Why? Well, lots of reasons.
Chris Torres

Chris Torres

During this time, the tours and activities sector receives 3x more searches than the hotel industry and 8x more searches than flights – and the volume of searches stays stable during that 12-week period.
Chris Torres

Chris Torres

If you are looking for inspiration for creative video content these 4 great examples show you how to do video marketing right!

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