Easily Build Marketing Lists


DigiTourShow Daily #025

Chris Torres

Chris Torres

24 Sep 2017

Building a marketing list is key for any tourism business. For customers who have opted in you have an opportunity to inspire them through email or upload these to Facebook for targeted advertising through Facebook’s custom audience.

But how do you get their email in the first place if they are not yet a customer?

If someone lands on your site it is because they are interested in your destination. Be you a tour operator or a hotel there is generally a reason they are looking at your site.

As a way to tempt them to sign up to your lists offer, say, a free map of your destination to download. This can be a custom map that shows points of interest including those of your referral partners and suppliers.

It could be a timetable if you are a hop on hop off provider.

Whatever you offer, give them something for free that will entice them to give you their email address.

Filming location: Lomond Shores, Scotland

#digitourshow #scotland

@lochlomondshore

Chris Torres

Chris Torres

When 2014 drew to a close, it was reported by The Wall Street Journal that 35% of Proctor and Gamble’s total marketing budget for 2015 would be spent on digital marketing.
Chris Torres

Chris Torres

While Reserve with Google isn’t brand new, it is becoming increasingly important to the tours and activities industry and we’d like to explain why Reserve with Google is significant
Tourism Tiger

Tourism Tiger

The way we interact online has changed. Hands are the new navigation system. And this doesn’t just apply to mobile phones as tablets, iPads, and certain laptops all require touch-screen interaction.

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Whether you are an existing business or starting your journey, we will tell your story. One that inspires and sparks the imagination, turning lookers... into bookers.

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