Email Marketing in Tourism, Part 1


DigiTourShow Daily #082

Chris Torres

Chris Torres

20 Nov 2017

Customers do not wish to be bombarded with email newsletters 4-5 times per week, and believe me that happens. You must strike a balance of reinforcing your brand while providing content they wish to read.

I recommend sending no more than once per month. This should be sent on the same day or each month. Make it an ‘event’, giving your customers something to look forward to. Something only they will receive for being part of your VIP community.

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Chris Torres

Chris Torres

When 2014 drew to a close, it was reported by The Wall Street Journal that 35% of Proctor and Gamble’s total marketing budget for 2015 would be spent on digital marketing.
Admin

Admin

Here at the Tourism Marketing Agency, we’ve put together a little infographic detailing the real costs of running your own digital marketing campaigns.
Chris Torres

Chris Torres

If you are looking for inspiration for creative video content these 4 great examples show you how to do video marketing right!

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