Email Marketing in Tourism, Part 3


DigiTourShow Daily #084

Chris Torres

Chris Torres

22 Nov 2017

Choosing the right day to send your email is vitally important. Segment your user list into 2-3 separate lists to do some split testing of your email to see which generates the best open rates.

Some platforms will recommend a time and date for you but this can be inaccurate and manual testing will let you know for sure.

Some ‘experts’ may say the best day and time to send out email newsletters is a Tuesday at 10am. This may be fine for some, but test yourself to make sure you are reaching the optimum amount of people.

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Chris Torres

Chris Torres

As digital marketing is constantly evolving, it can be hard for any small business to stay on the cutting edge.
Chris Torres

Chris Torres

Although this principle is as old as human behaviour it becomes even more important to harness it with regard to online business.
Chris Torres

Chris Torres

Homepages have just a few seconds to grab the attention of any visitor.

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