Hotels have more incentive than ever before to find new, compelling ways to drive visitors to their sites and keep them there to book.
Studies have shown that the cost of acquiring hotel customers through marketing and distribution channels, in the age of OTAs and sites like Google and TripAdvisor, is rising at twice the rate of hotel revenue growth.
This is obviously not sustainable so you need to be more creative and targeted with your marketing strategies.
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Filming location: Tourism Marketing Agency, Glasgow, Scotland