When Google released their five stages of Travel I could not have been happier. It validated everything I have been advising and mentoring over the years.
Each stage is the main element of a customer’s journey, and it starts with stage one… the dreaming stage.
This is the moment a customer starts to dream of places you wish to travel to. They may have seen your ad on social media, a post on a blog or it could have been through word of mouth.
This is one of the most important stages and the ideal time to inspire them.
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Filming location: Ibis Hotel, South Bridge, Edinburgh, Scotland