Follow the 3 Step Marketing Approach


DigiTourShow Daily #161

Chris Torres

Chris Torres

7 Feb 2018

When it comes to marketing the main mistake businesses make is to follow a one-step marketing approach in which they try and ask for the sale.

This may work for some customers but if you follow the 3 step approach you may find you close more sales in the long run. 

Step 1 is to offer something for free in return for their contact details.

Step 2 is building the relationship through regular, interesting content that continues to provide value.

Step 3 is nurturing the customer until they are confident to purchase your product.

This is more long tale but makes for longer lasting relationships. 

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Filming location: Tourism Marketing Agency, Glasgow, Scotland

#digitourshow #Scotland

Chris Torres

Chris Torres

Homepages have just a few seconds to grab the attention of any visitor.
Peter Wright

Peter Wright

New venue due to the increased momentum of the Glasgow Chapter of Travel Massive, but they were also no doubt down to the reputation and prestige of our guest speakers: Alex Bainbridge and Peter Syme.
Chris Torres

Chris Torres

If people do not have a good experience when using your site they will simply be turned off by your website.

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