Follow the 3 Step Marketing Approach


DigiTourShow Daily #161

Chris Torres

Chris Torres

7 Feb 2018

When it comes to marketing the main mistake businesses make is to follow a one-step marketing approach in which they try and ask for the sale.

This may work for some customers but if you follow the 3 step approach you may find you close more sales in the long run. 

Step 1 is to offer something for free in return for their contact details.

Step 2 is building the relationship through regular, interesting content that continues to provide value.

Step 3 is nurturing the customer until they are confident to purchase your product.

This is more long tale but makes for longer lasting relationships. 

Join our Facebook group for exclusive content: https://goo.gl/wJSiBc

Filming location: Tourism Marketing Agency, Glasgow, Scotland

#digitourshow #Scotland

Chris Torres

Chris Torres

Chris Torres continues his advice on how to create a full brand experience from first click to journey's end.
Chris Torres

Chris Torres

Here, in a series of blogs and articles, Chris shares his tried and tested views on the anatomy of successful tourism websites.
Chris Torres

Chris Torres

A high quality website will lead to new referrals, but there are some questions you should be asking yourself.

Let's start your journey

Whether you are an existing business or starting your journey, we will tell your story. One that inspires and sparks the imagination, turning lookers... into bookers.

Book your consultation with Chris or check out our success stories.

 

Success Stories               Speak with Chris