Follow the 3 Step Marketing Approach


DigiTourShow Daily #161

Chris Torres

Chris Torres

7 Feb 2018

When it comes to marketing the main mistake businesses make is to follow a one-step marketing approach in which they try and ask for the sale.

This may work for some customers but if you follow the 3 step approach you may find you close more sales in the long run. 

Step 1 is to offer something for free in return for their contact details.

Step 2 is building the relationship through regular, interesting content that continues to provide value.

Step 3 is nurturing the customer until they are confident to purchase your product.

This is more long tale but makes for longer lasting relationships. 

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Filming location: Tourism Marketing Agency, Glasgow, Scotland

#digitourshow #Scotland

Chris Torres

Chris Torres

Chris Torres continues his advice on how to create a full brand experience from first click to journey's end.
Chris Torres

Chris Torres

As digital marketing is constantly evolving, it can be hard for any small business to stay on the cutting edge.
Chris Torres

Chris Torres

Today, the serviced apartment company, Meriton, has been fined $3 million (Australian dollars) by the Australian Competition & Consumer Commission (ACCC) for manipulating how customers left TripAdvisor reviews.

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