Follow the 3 Step Marketing Approach


DigiTourShow Daily #161

Chris Torres

Chris Torres

7 Feb 2018

When it comes to marketing the main mistake businesses make is to follow a one-step marketing approach in which they try and ask for the sale.

This may work for some customers but if you follow the 3 step approach you may find you close more sales in the long run. 

Step 1 is to offer something for free in return for their contact details.

Step 2 is building the relationship through regular, interesting content that continues to provide value.

Step 3 is nurturing the customer until they are confident to purchase your product.

This is more long tale but makes for longer lasting relationships. 

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Filming location: Tourism Marketing Agency, Glasgow, Scotland

#digitourshow #Scotland

Admin

Admin

Here at the Tourism Marketing Agency, we’ve put together a little infographic detailing the real costs of running your own digital marketing campaigns.
Chris Torres

Chris Torres

Some of the biggest mistakes can be easily made and these can have catastrophic effects on your business.
Chris Torres

Chris Torres

What I’m making here has never been attempted for the tour and activity sector — at least not to this scale. I’m writing Lookers to Bookers to help tour operators grow their businesses even further and to open their eyes to the potential they have in front of them.

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Whether you are an existing business or starting your journey, we will tell your story. One that inspires and sparks the imagination, turning lookers... into bookers.

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