The Future of Tourism, Part 4


DigiTourShow Daily #124

Chris Torres

Chris Torres

1 Jan 2018

My next and final prediction will be the death of the OTA.

OTA’s have not taken the market share they would like and are launching ways to take over this space to the detriment of most small tourism businesses.

I am seeing a big backlash in businesses using OTA’s especially with the amount of commission you the business owner must pay.

Just recently, GetYourGuide told its customers they will now be charged a commission on cancelled bookings. So, they take a commission from the booking and another when there is a cancellation?

I understand GetYourGuide need to cover admin costs but with a lot of businesses relying on weather conditions, this does not make sense.

Others will follow suit so how much commission are you prepared to lose? Focus that money in your own site and marketing and you will make much more revenue if done right.

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Filming location: Tourism Marketing Agency, Glasgow, Scotland

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Admin

Admin

Submission date: 18th November
Chris Torres

Chris Torres

As a higher than ever percentage of bookings come from online visitors these days, it’s paramount to make the most of each and every visitor.
Chris Torres

Chris Torres

Brilliant branding and the ability to change with the times are two prerequisites to being successful in business

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