The Future of Tourism, Part 4


DigiTourShow Daily #124

Chris Torres

Chris Torres

1 Jan 2018

My next and final prediction will be the death of the OTA.

OTA’s have not taken the market share they would like and are launching ways to take over this space to the detriment of most small tourism businesses.

I am seeing a big backlash in businesses using OTA’s especially with the amount of commission you the business owner must pay.

Just recently, GetYourGuide told its customers they will now be charged a commission on cancelled bookings. So, they take a commission from the booking and another when there is a cancellation?

I understand GetYourGuide need to cover admin costs but with a lot of businesses relying on weather conditions, this does not make sense.

Others will follow suit so how much commission are you prepared to lose? Focus that money in your own site and marketing and you will make much more revenue if done right.

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Filming location: Tourism Marketing Agency, Glasgow, Scotland

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Chris Torres

Chris Torres

It’s an age old saying that the website of a business is its hardest worker, as it interacts with more customers than any employee.
Chris Torres

Chris Torres

You will be expected to assist with digital projects; digital marketing management, search engine optimization, Internet marketing, and sales activities.
Chris Torres

Chris Torres

A brief look at Glasgow’s growing popularity in the tourism industry.

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