Get More Bang For Your Buck With Earned Content


DigiTourShow Daily #172

Chris Torres

Chris Torres

18 Feb 2018

Travel brands who bank on visual storytelling will get more bang for their buck than those who do not.

By harnessing user-generated content, your customers will perceive these as the most authentic and compelling type of content.

Tour providers, hotels and other travel brands can dramatically increase their chances of a booking from positive experiential and emotional customer generated content that define the travel experience.

This will also reduce your own time and money in trying to produce content yourself.

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Filming location: Tourism Marketing Agency, Glasgow, Scotland

#digitourshow #Scotland

Chris Torres

Chris Torres

The UK Competition and Markets Authority is targeting the way hotel booking sites promote discounted offers and push sales by falsely reporting limited room availability.
Chris Torres

Chris Torres

When 2014 drew to a close, it was reported by The Wall Street Journal that 35% of Proctor and Gamble’s total marketing budget for 2015 would be spent on digital marketing.
Chris Torres

Chris Torres

During this time, the tours and activities sector receives 3x more searches than the hotel industry and 8x more searches than flights – and the volume of searches stays stable during that 12-week period.

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Whether you are an existing business or starting your journey, we will tell your story. One that inspires and sparks the imagination, turning lookers... into bookers.

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