Get Personal in Tours & Activities


DigiTourShow Daily #098

Chris Torres

Chris Torres

6 Dec 2017

Travellers these days want a personalised experience.

An American Express survey showed that 85% of travellers wish to have a customised experience over a packaged itinerary, and they love to receive a personal touch.

The same survey also highlighted that 72% of travellers would spend more time planning a trip that is tailored to their interests, and they would happily pay more for the privilege.

Don’t rely on your website being the only real contact a traveller experiences until they take the tour. Add a human element prior to the trip to really show you care, it will help with word of mouth and repeat business.

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Filming location: Glasgow, Scotland

#digitourshow #Scotland

Peter Wright

Peter Wright

We had two great speakers and a room full of tourism professionals, business owners, marketers, and travel bloggers.
Chris Torres

Chris Torres

Digital marketers seem to be making a big fuss about video marketing. But why? What is it that makes video content so important and useful.
Chris Torres

Chris Torres

Nearly 2 months after TripAdvisor announced that it would show preferential treatment to suppliers who are on the Bókun platform, they reversed that decision during the Phocuswright Conference.

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