Grab and hold your customers’ attention


DigiTourShow #192

Chris Torres

Chris Torres

25 Jun 2018

Keeping a customers’ attention is one of the key challenges of any online tourism marketer and the secret is to do this without repeating yourself too much.

This video will look at the differences between sales and marketing content, and it will explain some of the ways marketing content can encourage and keep customer attention.

Sales content is the information about the products or services you are actively trying to sell to the reader. It’s the prices, the specifications, and anything a potential customer might want to know before making a purchase.

Marketing content, on the other hand, is not necessarily asking customers to buy a product or service. It discusses a topic that might be of interest or of use to a reader and, in doing so, it initiates a conversation with them.

Watch our video or read our full in-depth article for more advice.

Chris Torres

Chris Torres

DigiTourShow Daily #163

You may have noticed that when you search on Google you now see more of a description than you did before.
Chris Torres

Chris Torres

DigiTourShow Daily #033

Where possible always try and create a package option for your products.
Chris Torres

Chris Torres

DigiTourShow Expert Series #006

Digital Tourism Show Expert Series: Chris Torres talks to 'Tourism Tim' Warren on How To Grow & Exit Your Tourism Business.

Let's start your journey

Whether you are an existing business or starting your journey, we will tell your story. One that inspires and sparks the imagination, turning lookers... into bookers.

Book your consultation with Chris or check out our success stories.

 

Success Stories               Speak with Chris