Grab and hold your customers’ attention


DigiTourShow #192

Chris Torres

Chris Torres

25 Jun 2018

Keeping a customers’ attention is one of the key challenges of any online tourism marketer and the secret is to do this without repeating yourself too much.

This video will look at the differences between sales and marketing content, and it will explain some of the ways marketing content can encourage and keep customer attention.

Sales content is the information about the products or services you are actively trying to sell to the reader. It’s the prices, the specifications, and anything a potential customer might want to know before making a purchase.

Marketing content, on the other hand, is not necessarily asking customers to buy a product or service. It discusses a topic that might be of interest or of use to a reader and, in doing so, it initiates a conversation with them.

Watch our video or read our full in-depth article for more advice.

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