Grabbing Customer’s Attention


DigiTourShow Daily #059

Chris Torres

Chris Torres

28 Oct 2017

Customers attention spans are becoming shorter.

A recent study shows the average attention span is now 8 seconds, down from 12 seconds in the year 2000.

This means you now have 8 seconds to grab their attention. Only 8 seconds to attract that customer towards a sale.

This means your opening content needs to be short, precise and desirable.

If that grabs your customers within 8 seconds then they will want to read and find out more about your product and increases the chances of making a booking.

Filming location: Tourism Marketing Agency, Glasgow, Scotland

#digitourshow #scotland

Chris Torres

Chris Torres

Last week, I had the honour of speaking to the audience of Landing Madrid, which runs alongside the FITUR conference.
Chris Torres

Chris Torres

Here, in a series of blogs and articles, Chris shares his tried and tested views on the anatomy of successful tourism websites.
Chris Torres

Chris Torres

Today’s new brand of global travellers want travel experiences with a difference.

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