Customers attention spans are becoming shorter.
A recent study shows the average attention span is now 8 seconds, down from 12 seconds in the year 2000.
This means you now have 8 seconds to grab their attention. Only 8 seconds to attract that customer towards a sale.
This means your opening content needs to be short, precise and desirable.
If that grabs your customers within 8 seconds then they will want to read and find out more about your product and increases the chances of making a booking.
Filming location: Tourism Marketing Agency, Glasgow, Scotland