Helpful Content Wins Every Time

DigiTourShow Daily #141

Chris Torres

Chris Torres

18 Jan 2018

The role of content marketing is to be as helpful to your audience as possible. Very much like what I am doing now with this advice show.

Content that tries to sell is not helpful.

Even if you believe your product is the best product available, content that tries to sell will turn off most people.

Instead, create content that makes your potential customers lives easier. I know it can be hard to create content that does not self-promote, but doing so will make your brand stronger. It will instil trust and loyalty.

Customers will remember and by from you in time.

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Filming location: Tourism Marketing Agency, Glasgow, Scotland

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Chris Torres

Chris Torres

In years gone by word of mouth was one of the best ways to get new leads and customers.
Chris Torres

Chris Torres

Although this principle is as old as human behaviour it becomes even more important to harness it with regard to online business.
Chris Torres

Chris Torres

As digital marketing is constantly evolving, it can be hard for any small business to stay on the cutting edge.

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