Helpful Content Wins Every Time

DigiTourShow Daily #141

Chris Torres

Chris Torres

18 Jan 2018

The role of content marketing is to be as helpful to your audience as possible. Very much like what I am doing now with this advice show.

Content that tries to sell is not helpful.

Even if you believe your product is the best product available, content that tries to sell will turn off most people.

Instead, create content that makes your potential customers lives easier. I know it can be hard to create content that does not self-promote, but doing so will make your brand stronger. It will instil trust and loyalty.

Customers will remember and by from you in time.

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Filming location: Tourism Marketing Agency, Glasgow, Scotland

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Chris Torres

Chris Torres

A picture may speak a thousand words but on the internet a picture is much easier to find than well written copy.
Chris Torres

Chris Torres

Whether you’re already blogging, or want to start, here is an easy-to-follow “how to blog successfully” guide.
Chris Torres

Chris Torres

In the age of digital marketing, e-mail marketing has thrived. It is relatively easy to collect an email database and market to these people.

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