The Importance of Brand Guidelines


DigiTourShow Daily #153

Chris Torres

Chris Torres

30 Jan 2018

Having had the pleasure or working with so many tourism businesses it provides me some great insights and helps to highlight one aspect that most don’t consider, and that is brand guidelines.

Brand guidelines are more than just information on how you use a logo or fonts. This should be the bible of how your whole business operates. Your tone of voice, the company ethos, internal communications, the types of images you should use…

All these are important not only for external agencies and suppliers, but for your own internal teams so you know everyone involved in your business is driving along the same path.

Join our Facebook group for exclusive content: https://goo.gl/wJSiBc

Filming location: Tourism Marketing Agency, Glasgow, Scotland

#digitourshow #Scotland

Chris Torres

Chris Torres

Digital marketers seem to be making a big fuss about video marketing. But why? What is it that makes video content so important and useful.
Regiondo

Regiondo

In 2019 every business needs to be a tech business. The internet has changed the way consumers interact with a brand for good. The market dictates new rules of availability.
Chris Torres

Chris Torres

Chris Torres continues his advice on how to create a full brand experience from first click to journey's end.

Let's start your journey

Whether you are an existing business or starting your journey, we will tell your story. One that inspires and sparks the imagination, turning lookers... into bookers.

Book your consultation with Chris or check out our success stories.

 

Success Stories               Speak with Chris