fbpx

Know Your Customers – DigiTourShow Daily #028

It should go without saying you should know your customers.

If they’re young, don’t expect them to spend huge amounts of money, and if they’re old don’t expect them to be adventurers. 

However, there are many older people who would seek a thrill if approached in the right way, so be smart as there are always exceptions.

Ask yourself, what are their interests? Are they foodies who also like contemporary art?

If you find a pattern amongst your audience, then you may have found yourself a new marketing channel or a new idea for a product.

Filming location: York Minster, York

#digitourshow #York

@York_Minster

Need more free advice?

Chris and his team will send you a weekly email offering high-value insight and advice about a variety of marketing and business development topics related to the tourism industry. We address specific destinations, tours and activities, and the hotel industry. We also provide important travel industry news and updates.

Related Posts