Know Your Customers


DigiTourShow Daily #028

Chris Torres

Chris Torres

27 Sep 2017

It should go without saying you should know your customers.

If they’re young, don’t expect them to spend huge amounts of money, and if they’re old don’t expect them to be adventurers. 

However, there are many older people who would seek a thrill if approached in the right way, so be smart as there are always exceptions.

Ask yourself, what are their interests? Are they foodies who also like contemporary art?

If you find a pattern amongst your audience, then you may have found yourself a new marketing channel or a new idea for a product.

Filming location: York Minster, York

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Chris Torres

Chris Torres

When it comes to content marketing, many places focus on the written word and its purpose in a blog, ad or post.
Chris Torres

Chris Torres

Every year, perhaps even every month, new trends or a change to search engine optimisation practice (SEO) is discussed. 
Chris Torres

Chris Torres

When Facebook first launched in 2004 no one could have predicted the effect that it would have on the public.

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