Never Buy A Mailing List


DigiTourShow Daily #149

Chris Torres

Chris Torres

26 Jan 2018

This should go without saying but I have come across far too many businesses who are proud to have a mailing list of thousands but they are worth nothing as they paid an agency for those lists.

Let me be blunt, never ever purchase a list, or build a list for that matter, of potential ‘customers’ who have never opted in or never even heard of your brand.

You are wasting your time and money trying to market to these people when you could be focusing your efforts in building up real relations that will have a better chance of converting.

Not only that, you are breaking data protection laws and could be heavily fined in the process.

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Filming location: Tourism Marketing Agency, Glasgow, Scotland

#digitourshow #Scotland

Peter Wright

Peter Wright

How I Grew a Successful Adventure Travel Business, Neil Lapping from Macs Adventure. Neil talked about the romance of Scotland and how easy it was to get pulled in.
Chris Torres

Chris Torres

As one of the most competitive markets in the World, the tourism industry constantly brings new challenges, but also new opportunities.
Chris Torres

Chris Torres

This is TMA’s easy-to-follow guide to getting the most out of your Facebook advertising strategy.

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