Never Buy A Mailing List


DigiTourShow Daily #149

Chris Torres

Chris Torres

26 Jan 2018

This should go without saying but I have come across far too many businesses who are proud to have a mailing list of thousands but they are worth nothing as they paid an agency for those lists.

Let me be blunt, never ever purchase a list, or build a list for that matter, of potential ‘customers’ who have never opted in or never even heard of your brand.

You are wasting your time and money trying to market to these people when you could be focusing your efforts in building up real relations that will have a better chance of converting.

Not only that, you are breaking data protection laws and could be heavily fined in the process.

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Filming location: Tourism Marketing Agency, Glasgow, Scotland

#digitourshow #Scotland

Admin

Admin

Here at the Tourism Marketing Agency, we’ve put together a little infographic detailing the real costs of running your own digital marketing campaigns.
Peter Wright

Peter Wright

New venue due to the increased momentum of the Glasgow Chapter of Travel Massive, but they were also no doubt down to the reputation and prestige of our guest speakers: Alex Bainbridge and Peter Syme.
Chris Torres

Chris Torres

What are the changes to TripAdvisor’s algorithm and how can you improve your TripAdvisor ranking?

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