Never Buy A Mailing List


DigiTourShow Daily #149

Chris Torres

Chris Torres

26 Jan 2018

This should go without saying but I have come across far too many businesses who are proud to have a mailing list of thousands but they are worth nothing as they paid an agency for those lists.

Let me be blunt, never ever purchase a list, or build a list for that matter, of potential ‘customers’ who have never opted in or never even heard of your brand.

You are wasting your time and money trying to market to these people when you could be focusing your efforts in building up real relations that will have a better chance of converting.

Not only that, you are breaking data protection laws and could be heavily fined in the process.

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Filming location: Tourism Marketing Agency, Glasgow, Scotland

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Chris Torres

Chris Torres

Increase sales by engaging prospective customers via social media, spending time analysing both you and your competitor's strengths and weaknesses.
Chris Torres

Chris Torres

Every business gets stuck for ideas from time to time, but thankfully there are some handy planning tips you can put in place.
Peter Wright

Peter Wright

Last week, I had the honour of speaking to the audience of Landing Madrid, which runs alongside the FITUR conference.

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