The One Thing You Must Build


DigiTourShow Daily #160

Chris Torres

Chris Torres

6 Feb 2018

Whatever form of marketing you do, one aspect all businesses must build is a referral programme.

Customers who are referred to your business are easier to close, making the purchase decision much faster.

There is also no real cost in marketing and enquiring these customers and because they were referred to you, they tend to spend more and are more loyal.

They tend to give you more repeat business… if the service was first class.

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Filming location: Tourism Marketing Agency, Glasgow, Scotland

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Chris Torres

Chris Torres

Brands need to have an identity. And they need to use this personality to connect with their audience and market.
Chris Torres

Chris Torres

Although this principle is as old as human behaviour it becomes even more important to harness it with regard to online business.
Chris Torres

Chris Torres

As digital marketing is constantly evolving, it can be hard for any small business to stay on the cutting edge.

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