Open Your Doors To Tourists


DigiTourShow Daily #134

Chris Torres

Chris Torres

11 Jan 2018

One of the best marketing strategies ever created was when Iceland launched their ‘Honorary Islander’ campaign.

Iceland asked its residents to open up their doors to visitors to Iceland and experience Iceland like a local.

This included helping locals round up sheep, historical walks, eating dinner with other families, to the President of Iceland inviting you to their home.

This strategy increased visitors to Iceland by 16% which generated £34m in additional revenue. That is huge! 

With this marketing, it is like unlocking the door to the country, the culture and the people so what can your destination do to entice visitors in a unique way?

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Filming location: Tourism Marketing Agency, Glasgow, Scotland

#digitourshow #Scotland

Chris Torres

Chris Torres

Although this principle is as old as human behaviour it becomes even more important to harness it with regard to online business.
Chris Torres

Chris Torres

Bókun customers will get preferential listings on TripAdvisor for tours and activities — this was admitted recently by the president of TripAdvisor Experiences, Dermot Halpin.
Danny Wilson

Danny Wilson

Ever wondered exactly how long it takes to get a page to rank first place on Google, or even just in the top 10?

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