Open Your Doors To Tourists


DigiTourShow Daily #134

Chris Torres

Chris Torres

11 Jan 2018

One of the best marketing strategies ever created was when Iceland launched their ‘Honorary Islander’ campaign.

Iceland asked its residents to open up their doors to visitors to Iceland and experience Iceland like a local.

This included helping locals round up sheep, historical walks, eating dinner with other families, to the President of Iceland inviting you to their home.

This strategy increased visitors to Iceland by 16% which generated £34m in additional revenue. That is huge! 

With this marketing, it is like unlocking the door to the country, the culture and the people so what can your destination do to entice visitors in a unique way?

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Filming location: Tourism Marketing Agency, Glasgow, Scotland

#digitourshow #Scotland

Chris Torres

Chris Torres

Chris Torres discusses how to create a full brand experience from first click to journey’s end.
Chris Torres

Chris Torres

The title for this blog might be seen as clickbait to some, but I strongly believe that Facebook will buy TripAdvisor. Why? Well, lots of reasons.
Chris Torres

Chris Torres

The travel and tourism market is saturated with advertisements from all different companies, and you want yours to stand out.

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