Pay Per Click on a Budget


DigiTourShow Daily #127

Chris Torres

Chris Torres

4 Jan 2018

If you have a tight marketing budget and are not sure what to put into PPC then follow these three quick tips…

  1. Target ads for in-destination customers. A lot of customers book activities and tour in destination so target this to a set radius from your location.
  2. Choose manual CPC so you can set a daily spend rather than Google doing this automatically.
  3. Set the best time of day to display your ads. Run this in line with the times of your tours with an hour or two either side. If you are not sure when is best, you can run the ad for 24 hours for 1 week to see when you receive the most bookings.

Being smarter with your PPC allows you to work within your budget. 

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Filming location: London Docklands, London, UK

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Chris Torres

Chris Torres

What sort of video content is going to grab your viewer’s attention and keep them hooked?
Chris Torres

Chris Torres

If you want to optimise sales from your online sales shop - then an easy-to-use and customer friendly shopping-cart is a must!
Chris Torres

Chris Torres

The idea of branding is nothing new but the way in which we manage our brands has changed drastically in the digital age.

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