Pay Per Click on a Budget


DigiTourShow Daily #127

Chris Torres

Chris Torres

4 Jan 2018

If you have a tight marketing budget and are not sure what to put into PPC then follow these three quick tips…

  1. Target ads for in-destination customers. A lot of customers book activities and tour in destination so target this to a set radius from your location.
  2. Choose manual CPC so you can set a daily spend rather than Google doing this automatically.
  3. Set the best time of day to display your ads. Run this in line with the times of your tours with an hour or two either side. If you are not sure when is best, you can run the ad for 24 hours for 1 week to see when you receive the most bookings.

Being smarter with your PPC allows you to work within your budget. 

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Filming location: London Docklands, London, UK

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Chris Torres

Chris Torres

Direct mailing can work together to complement your digital marketing strategy in order to boost your reach.
Jessica Gregory

Jessica Gregory

With this blog post, we’d like to look at stock images and the importance of using authentic, original visual content.
Chris Torres

Chris Torres

Google is a service like any other and as a result they want to keep their customers happy with the websites they recommend.

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