Pay Per Click on a Budget


DigiTourShow Daily #127

Chris Torres

Chris Torres

4 Jan 2018

If you have a tight marketing budget and are not sure what to put into PPC then follow these three quick tips…

  1. Target ads for in-destination customers. A lot of customers book activities and tour in destination so target this to a set radius from your location.
  2. Choose manual CPC so you can set a daily spend rather than Google doing this automatically.
  3. Set the best time of day to display your ads. Run this in line with the times of your tours with an hour or two either side. If you are not sure when is best, you can run the ad for 24 hours for 1 week to see when you receive the most bookings.

Being smarter with your PPC allows you to work within your budget. 

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Filming location: London Docklands, London, UK

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Chris Torres

Chris Torres

When 2014 drew to a close, it was reported by The Wall Street Journal that 35% of Proctor and Gamble’s total marketing budget for 2015 would be spent on digital marketing.
Chris Torres

Chris Torres

Bókun customers will get preferential listings on TripAdvisor for tours and activities — this was admitted recently by the president of TripAdvisor Experiences, Dermot Halpin.
Chris Torres

Chris Torres

Ten top tips on how to improve your travel and tourism blog – and five good examples of the blogs who are practising what we preach.

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