The Power of Facebook Groups in Tourism


DigiTourShow Daily #145

Chris Torres

Chris Torres

22 Jan 2018

When it comes to customer engagement, creating a Facebook group can be a strong tool to build relationships with your customers. 

But don’t confuse a Facebook business page with a group.

A business Facebook page allows you to promote your products, offer insights and interact with followers and future customers.

For tourism businesses, a Facebook group should be reserved for customers only. This would act as your customer service area, answering questions, providing discounts and gaining feedback from customers.

Make your customers feel like VIP’s by asking them to join your group and you have a distinct marketing separation from potential to actual customers.

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Filming location: View of Arran from the mainland, Scotland

#digitourshow #Scotland

Chris Torres

Chris Torres

Brands need to have an identity. And they need to use this personality to connect with their audience and market.
Peter Wright

Peter Wright

The first speaker of the evening was Sean Galloway, the Tour Experience Coordinator at Tours by Locals.
Chris Torres

Chris Torres

As one of the most competitive markets in the World, the tourism industry constantly brings new challenges, but also new opportunities.

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