The Power of Facebook Groups in Tourism


DigiTourShow Daily #145

Chris Torres

Chris Torres

22 Jan 2018

When it comes to customer engagement, creating a Facebook group can be a strong tool to build relationships with your customers. 

But don’t confuse a Facebook business page with a group.

A business Facebook page allows you to promote your products, offer insights and interact with followers and future customers.

For tourism businesses, a Facebook group should be reserved for customers only. This would act as your customer service area, answering questions, providing discounts and gaining feedback from customers.

Make your customers feel like VIP’s by asking them to join your group and you have a distinct marketing separation from potential to actual customers.

Join our Facebook group for exclusive content: https://goo.gl/wJSiBc

Filming location: View of Arran from the mainland, Scotland

#digitourshow #Scotland

Chris Torres

Chris Torres

The way we interact online has changed. Hands are the new navigation system. And this doesn’t just apply to mobile phones as tablets, iPads, and certain laptops all require touch-screen interaction.
Chris Torres

Chris Torres

When it comes to connecting with people, don’t compare LinkedIn to Facebook or Twitter – concentrate on quality.
Peter Wright

Peter Wright

Chris presents a workshop on using Facebook Ads to make an effective ad funnel.

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