The Power of Scarcity


DigiTourShow Daily #111

Chris Torres

Chris Torres

19 Dec 2017

Ever been to Booking.com or Trivago? Did the notifications telling you 5 people have booked today already?

Scarcity creates a sense of urgency in your customer and can be powerful if done right. 

This approach can work for other sectors and not just hotels and accommodation.

If you are an activity provider you can use this approach to help create demand for your product. Don’t go overboard however as it can come across as being untruthful.

Use it to your advantage and it may just generate a few extra sales. 

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Filming location: Spring Villas, Albufeira, Portugal

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Chris Torres

Chris Torres

You will be expected to assist with digital projects; digital marketing management, search engine optimization, Internet marketing, and sales activities.
Chris Torres

Chris Torres

The UK Competition and Markets Authority is targeting the way hotel booking sites promote discounted offers and push sales by falsely reporting limited room availability.
Chris Torres

Chris Torres

Touring Bird is a new app from Google, designed specifically for travellers.

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