PR In Tourism


DigiTourShow Daily #105

Chris Torres

Chris Torres

13 Dec 2017

PR can be a powerful thing to raise brand awareness.

The press will be interested to speak with you if you can become newsworthy and of public interest.

Spend time to send out articles about any events you may be hosting or any new products. If you are a hotel invite them to stay the night to try a new menu you may have just launched with a new chef.

Build relationships with journalists to generate positive exposure. The worst they can say is no.

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Filming location: Glasgow, Scotland

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Chris Torres

Chris Torres

When 2014 drew to a close, it was reported by The Wall Street Journal that 35% of Proctor and Gamble’s total marketing budget for 2015 would be spent on digital marketing.
Chris Torres

Chris Torres

Coding has been developed to detect browsers and devices and responds by altering the layout of websites automatically, whether you’re viewing it on a full-sized laptop or desktop, a tablet or a smartphone.
Chris Torres

Chris Torres

The new Google mobile-friendly algorithm will come into effect on the 21st April.

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