Prioritise Your Marketing Activities


DigiTourShow Daily #043

Chris Torres

Chris Torres

12 Oct 2017

When promoting your tours on the web, you need to prioritise your marketing activities wisely to maximise your return on investment.

First, identify your most profitable tours and focus on them instead of adopting a ‘scattergun’ approach. 

Secondly, be specific, draw a profile of your “ideal customer’, find out where he is likely to be found on the web and create tailored content according to his preferences and interests.

Remember, talk to everyone and you’ll sell to no one. 

Filming location: The Yorkshire Dales

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Chris Torres

Chris Torres

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Chris Torres

Chris Torres

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Chris Torres

Chris Torres

Although this principle is as old as human behaviour it becomes even more important to harness it with regard to online business.

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