Prioritise Your Marketing Activities


DigiTourShow Daily #043

Chris Torres

Chris Torres

12 Oct 2017

When promoting your tours on the web, you need to prioritise your marketing activities wisely to maximise your return on investment.

First, identify your most profitable tours and focus on them instead of adopting a ‘scattergun’ approach. 

Secondly, be specific, draw a profile of your “ideal customer’, find out where he is likely to be found on the web and create tailored content according to his preferences and interests.

Remember, talk to everyone and you’ll sell to no one. 

Filming location: The Yorkshire Dales

#digitourshow #england

@TebayServices

Chris Torres

Chris Torres

Because digital technology has changed the way that brands connect with their customers, you need to know where your customers ‘hang out’ online.
Chris Torres

Chris Torres

What sort of video content is going to grab your viewer’s attention and keep them hooked?
Chris Torres

Chris Torres

Increasing your conversion rate can be a daunting part of your marketing strategy – however it doesn’t need to be.

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