The Proof is in the Pudding


DigiTourShow Daily #176

Chris Torres

Chris Torres

22 Feb 2018

When you make claims on your website like ‘We are the number 1’ or ‘Highest rated’, please make sure you can back up these claims.

If you don’t show proof of your claims most customers will think you are not being entirely truthful.

Testimonials that use a first and last name, video testimonials and third party reviews all help build your credibility.

Show customers what you claim is the truth and they will be more likely to buy.

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Filming location: My Hoose, Knightswood, Scotland

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Chris Torres

Chris Torres

Because digital technology has changed the way that brands connect with their customers, you need to know where your customers ‘hang out’ online.
Chris Torres

Chris Torres

You can't just be a designer anymore - you have to be a user-experience designer, a visual designer, an interaction designer.

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