The Proof is in the Pudding

DigiTourShow Daily #176

Chris Torres

Chris Torres

22 Feb 2018

When you make claims on your website like ‘We are the number 1’ or ‘Highest rated’, please make sure you can back up these claims.

If you don’t show proof of your claims most customers will think you are not being entirely truthful.

Testimonials that use a first and last name, video testimonials and third party reviews all help build your credibility.

Show customers what you claim is the truth and they will be more likely to buy.

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Filming location: My Hoose, Knightswood, Scotland

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Chris Torres

Chris Torres

During this time, the tours and activities sector receives 3x more searches than the hotel industry and 8x more searches than flights – and the volume of searches stays stable during that 12-week period.
Chris Torres

Chris Torres

The deadline for GDPR is almost here and we’d like to discuss how it affects travel companies and what they can do to be GDPR compliant.

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