The Proof is in the Pudding


DigiTourShow Daily #176

Chris Torres

Chris Torres

22 Feb 2018

When you make claims on your website like ‘We are the number 1’ or ‘Highest rated’, please make sure you can back up these claims.

If you don’t show proof of your claims most customers will think you are not being entirely truthful.

Testimonials that use a first and last name, video testimonials and third party reviews all help build your credibility.

Show customers what you claim is the truth and they will be more likely to buy.

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Filming location: My Hoose, Knightswood, Scotland

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Chris Torres

Chris Torres

When driving online traffic to your site you want to make the most of every visitor that comes through the doors.
Chris Torres

Chris Torres

Although this principle is as old as human behaviour it becomes even more important to harness it with regard to online business.
Chris Torres

Chris Torres

When it comes to SERPs (Search Engine Ranking Pages) – Google is it!

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