Reduce your Google Adwords Cost Per Click


DigiTourShow Daily #175

Chris Torres

Chris Torres

21 Feb 2018

Did you know that your Google Ad has a quality score? You would be surprised at how many people don’t know this.

When you create a Google PPC ad, Google looks at several factors. The keywords you use in the ad, past click though rate of that keyword and the quality and relevance of your landing page.

By creating a well-constructed ad and landing page that is relevant to the ad content, Google will raise your quality score, which in turn reduces the cost per click, giving you more bang for your buck.

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Filming location: Tourism Marketing Agency, Glasgow, Scotland

#digitourshow #Scotland

Peter Wright

Peter Wright

Chris presents a workshop on using Facebook Ads to make an effective ad funnel.
Checkfront

Checkfront

The opportunities for brand exposure are endless; so long as you build a strong presence across the board.
Chris Torres

Chris Torres

It’s one of the most important decisions you’ll ever make – and it can make you stand out from the competition!

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