Reduce your Google Adwords Cost Per Click


DigiTourShow Daily #175

Chris Torres

Chris Torres

21 Feb 2018

Did you know that your Google Ad has a quality score? You would be surprised at how many people don’t know this.

When you create a Google PPC ad, Google looks at several factors. The keywords you use in the ad, past click though rate of that keyword and the quality and relevance of your landing page.

By creating a well-constructed ad and landing page that is relevant to the ad content, Google will raise your quality score, which in turn reduces the cost per click, giving you more bang for your buck.

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Filming location: Tourism Marketing Agency, Glasgow, Scotland

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Chris Torres

Chris Torres

Increasing your conversion rate can be a daunting part of your marketing strategy – however it doesn’t need to be.
Chris Torres

Chris Torres

The deadline for GDPR is almost here and we’d like to discuss how it affects travel companies and what they can do to be GDPR compliant.
Chris Torres

Chris Torres

When you bid for a keyword with Google you may think that all of the hard work is done but this is just the beginning...

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Whether you are an existing business or starting your journey, we will tell your story. One that inspires and sparks the imagination, turning lookers... into bookers.

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