Reduce your Google Adwords Cost Per Click


DigiTourShow Daily #175

Chris Torres

Chris Torres

21 Feb 2018

Did you know that your Google Ad has a quality score? You would be surprised at how many people don’t know this.

When you create a Google PPC ad, Google looks at several factors. The keywords you use in the ad, past click though rate of that keyword and the quality and relevance of your landing page.

By creating a well-constructed ad and landing page that is relevant to the ad content, Google will raise your quality score, which in turn reduces the cost per click, giving you more bang for your buck.

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Filming location: Tourism Marketing Agency, Glasgow, Scotland

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Chris Torres

Chris Torres

Here, in a series of blogs and articles, Chris shares his tried and tested views on the anatomy of successful tourism websites.
Chris Torres

Chris Torres

If you want to optimise sales from your online sales shop - then an easy-to-use and customer friendly shopping-cart is a must!
Chris Torres

Chris Torres

In the age of digital marketing, e-mail marketing has thrived. It is relatively easy to collect an email database and market to these people.

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