Respect Senior Travellers

DigiTourShow Daily #062

Chris Torres

Chris Torres

31 Oct 2017

Marketing to senior travellers can come across as patronising if not done correctly.

Remember, today’s seniors were brought up in the swinging sixties so they invented modern individualism and freedoms.

Don’t treat seniors as if they are dead already. They also crave excitement and adventure and want to experience local cultures.

Seniors want value for money, not cheap deals. Your marketing should treat them with respect and you will find that they will remain very loyal to your business.

Filming location: The Devil’s Pulpit, Finnich Glen, Scotland

#digitourshow #scotland


Chris Torres

Chris Torres

Brilliant branding and the ability to change with the times are two prerequisites to being successful in business
Chris Torres

Chris Torres

Every year, perhaps even every month, new trends or a change to search engine optimisation practice (SEO) is discussed. 

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