Respect Senior Travellers


DigiTourShow Daily #062

Chris Torres

Chris Torres

31 Oct 2017

Marketing to senior travellers can come across as patronising if not done correctly.

Remember, today’s seniors were brought up in the swinging sixties so they invented modern individualism and freedoms.

Don’t treat seniors as if they are dead already. They also crave excitement and adventure and want to experience local cultures.

Seniors want value for money, not cheap deals. Your marketing should treat them with respect and you will find that they will remain very loyal to your business.

Filming location: The Devil’s Pulpit, Finnich Glen, Scotland

#digitourshow #scotland

@walkhighlands

Chris Torres

Chris Torres

When you bid for a keyword with Google you may think that all of the hard work is done but this is just the beginning...
Chris Torres

Chris Torres

As one of the most competitive markets in the World, the tourism industry constantly brings new challenges, but also new opportunities.

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