Respect Senior Travellers


DigiTourShow Daily #062

Chris Torres

Chris Torres

31 Oct 2017

Marketing to senior travellers can come across as patronising if not done correctly.

Remember, today’s seniors were brought up in the swinging sixties so they invented modern individualism and freedoms.

Don’t treat seniors as if they are dead already. They also crave excitement and adventure and want to experience local cultures.

Seniors want value for money, not cheap deals. Your marketing should treat them with respect and you will find that they will remain very loyal to your business.

Filming location: The Devil’s Pulpit, Finnich Glen, Scotland

#digitourshow #scotland

@walkhighlands

Peter Wright

Peter Wright

Last week, I had the honour of speaking to the audience of Landing Madrid, which runs alongside the FITUR conference.
Chris Torres

Chris Torres

At its simplest — and it’s rarely simple — marketing is an attempt to grab and hold on to your desired customers’ attention.
Chris Torres

Chris Torres

The travel and tourism market is saturated with advertisements from all different companies, and you want yours to stand out.

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