Marketing to senior travellers can come across as patronising if not done correctly.
Remember, today’s seniors were brought up in the swinging sixties so they invented modern individualism and freedoms.
Don’t treat seniors as if they are dead already. They also crave excitement and adventure and want to experience local cultures.
Seniors want value for money, not cheap deals. Your marketing should treat them with respect and you will find that they will remain very loyal to your business.
Filming location: The Devil’s Pulpit, Finnich Glen, Scotland