Don’t just take old content created for one platform and throw it aimlessly at another.
An idea that worked on Facebook may not be as effective on Twitter. Take the time to understand the individuality of each platform, and adopt a long-term approach to developing your community.
An effective way of winning the small battles on social media is to create frequent, high-quality and interesting micro-content. This allows you to engage your prospective customers and become influential in their decision making.
Once enough small victories have been won, and your regular content has a decent following, it’s then time to implement a strategy to win the war.
Filming location: University of Glasgow Cloisters, Scotland