Email Marketing is often used as a ‘Hit and Run’ medium. This approach reduces your click through rates and increases your unsubscribes.
Build a relationship with your readers. Be subtle with your sales call to actions, weaving these in a story, written in a style as if you are having a conversation with them face to face.
This will lead to higher response rates and increases your sales potential.
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Filming location: Tourism Marketing Agency, Glasgow, Scotland