In this Digital Tourism Show I’d like to talk about structuring the perfect blog as blogs has become one of the most important parts of any well-managed digital marketing strategy, and it’s especially important in the tourism marketing industry.
Writing regular high-quality blogs is a kind of content marketing that started out as a combination of SEO and online PR but has become a legitimate strategy in its own right.
Blogs can also be used to humanise larger brands and to convey your company’s personality to prospective customers. Not only can blogging drive relevant traffic to your site, it can also drive conversions, convincing people to book with your company.
So all blog:
The conclusion of a blog post should be as clear and concise as the introduction, summing up everything you covered in the blog.
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