Targeting Baby Boomers in Tourism


DigiTourShow Daily #016

Chris Torres

Chris Torres

15 Sep 2017

Baby Boomers tend to have the most disposable income and account for nearly half of all retail sales.

They also account for more than a fifth of all social media users. It’s just that they primarily stick to traditional networks such as Facebook. So, Snapchat is not really for them.

Targeted ads and relevant content on Facebook will catch their attention.

Baby boomers consume a lot of content, so content marketing will be effective. Be willing to invest in content marketing of all varieties—it’ll bring the biggest ROI.

Also, baby boomers have been brought up in environments where saving money is important. Targeted promotions will be effective in attracting this generation.

Filming location: Riverside Museum, Glasgow, Scotland

#digitourshow #scotland

@riversidemuseum

Chris Torres

Chris Torres

In a world which is becoming more and more device-driven, Digital Marketing is increasingly being considered a high priority by businesses.
Chris Torres

Chris Torres

As in most situations, your voice in business doesn’t so much come down to what you are saying, but rather how you are saying it.
Chris Torres

Chris Torres

In the age of digital marketing, e-mail marketing has thrived. It is relatively easy to collect an email database and market to these people.

Let's start your journey

Whether you are an existing business or starting your journey, we will tell your story. One that inspires and sparks the imagination, turning lookers... into bookers.

Book your consultation with Chris or check out our success stories.

 

Success Stories               Speak with Chris