Regardless of when people choose to travel, they are dreaming of their next holiday all year round.
Tourists want to visit destinations when it suits them so don’t focus your products on one specific season. Create products that can work all year round.
Yes, you may predominantly provide products say in winter like Snowmobiling but in the summer, you can be offering adventure walking tours or mountain biking.
Look closer at your destination and see what other products you can create that will bring in extra revenue.
Filming location: Wallace Monument, Stirling, Scotland