Top Tourism Mistakes Part 2


DigiTourShow Daily #002

Chris Torres

Chris Torres

1 Sep 2017

The second top mistake is that business owners think that by directing more traffic to a site this will increase sales. Simply not the case.

Getting traffic to your site is easy. Turning a looker into a booker is much harder.

Are you targeting the right people or demographic? Does your website follow the 3 click rule with an easy booking process?

Does your website copy inspire, excite and entice? Do you use video to show the experience a customer can become part of and draw on their emotions?

Do not pay for any paid advertising to drive traffic until you can say yes to all of these.

Filming location: Hotel Sixty Two, Barcelona

#digitourshow #barcelona

@hotelsixtytwo

Chris Torres

Chris Torres

You can't just be a designer anymore - you have to be a user-experience designer, a visual designer, an interaction designer.
Chris Torres

Chris Torres

As a higher than ever percentage of bookings come from online visitors these days, it’s paramount to make the most of each and every visitor.
Chris Torres

Chris Torres

The acronym SEO is thrown around a lot in business and most people will have heard it at least once. SEO stands for Search Engine Optimisation.

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