The third top mistake is only offering a customer experience once they are participating in your product.
You should make your customers feel loved from before, during and after their tour, stay or experience.
Send a series of ‘countdown’ emails making the customer feel excited before they even arrive. These can offer advice, tips of the destination and even up-sell new experiences.
Post experience email them asking for feedback and give them a discount for referring a friend.
Think out the box. Say you run a private tour company and you have picked that customer up from a hotel. Add to your product the cost of a simple bunch of flowers. The day after that customer has experienced your product, deliver the flowers with a thank you note to their hotel. Think how that unexpected gift will make them feel.
Anything you can do to make that customer feel loved will make them a friend for life.
Filming location: Park Güell, Barcelona