Gift cards and vouchers are a fantastic way to generate extra revenue. They make buying an experience easy especially those looking for a gift with a difference at Christmas say.
There are other benefits too.
Customers who use gift cards are more likely to overspend by at least 33% so the opportunity to upsell is massive.
Another selling point is to never have an expiry date. This can help you sell more and with 20% of gift cards are never redeemed anyway, you make extra revenue for next to nothing.
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Filming location: Glasgow, Scotland