Use an Influencer to Drive Results

DigiTourShow Daily #183

Chris Torres

Chris Torres

1 Mar 2018

Influencers play an important part within a marketing strategy when it comes to building a brands reputation.

92% of consumers trust the recommendations of other people over brand generated content.

Not only that, businesses report that 51% of customers acquired this way are of better quality, meaning they are more likely to be loyal and spend more!

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Filming location: Tourism Marketing Agency, Glasgow, Scotland

#digitourshow #Scotland

Chris Torres

Chris Torres

When 2014 drew to a close, it was reported by The Wall Street Journal that 35% of Proctor and Gamble’s total marketing budget for 2015 would be spent on digital marketing.
Peter Wright

Peter Wright

Talking with Jack McKenna from CYBG on Accelerator Design Thinking for Innovation in the Travel Space.

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