What to do about your competition


DigiTourShow Daily #061

Chris Torres

Chris Torres

30 Oct 2017

I get asked all the time about what our clients, or tourism businesses in general, should do about their competition. 

Quite frankly the only thing you can do is make sure your products and the experience you offer is perceived as more valuable to the customer. 

Tourism customers will pay a premium if they feel they will receive an experience they will never forget so make sure your content does the best possible job portraying this.

Of course, keep an eye on what your competitors are doing but don’t think for a minute by offering a product a little cheaper it will increase your revenue.

Filming location: Tourism Marketing Agency, Glasgow, Scotland

#digitourshow #scotland

Chris Torres

Chris Torres

As a tourism provider, whether travel agent, tour operator or local guide, reputation is one of the most important aspects of the business.
Peter Wright

Peter Wright

Following last month’s successful event at Clydesdale Bank’s Centrum Offices on Queen Street, the Glasgow Travel Massive met up at another great venue and had the most well-attended event yet!
Chris Torres

Chris Torres

Data is the key to building and developing customer relationships, both online and offline.

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