When to Choose a Mobile App or Responsive Website


DigiTourShow Daily #132

Chris Torres

Chris Torres

9 Jan 2018

Quite often I get asked if a business should develop an app to sell its products or go down the responsive website route.

When it comes to people buying your tours and activities or hotel products then I would always advise a responsive site is the way to go. By making someone find your app and then downloading it, you are putting up a barrier within their buying process.

Apps are great when they are used to enhance a user experience like a virtual tour guide when on a bus tour or a way to order room service or book a table at your hotel’s restaurant. 

Each medium has its place in tourism so just make sure you are using them correctly.

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Admin

Admin

Here at the Tourism Marketing Agency, we’ve put together a little infographic detailing the real costs of running your own digital marketing campaigns.
Chris Torres

Chris Torres

As the PPC Manager, you will also help cross-functional teams develop and evolve ideas to bring together brand goals, sales objectives and consumer needs.
Chris Torres

Chris Torres

As digital marketing is constantly evolving, it can be hard for any small business to stay on the cutting edge.

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