Why AirBNB is dominating


DigiTourShow Daily #009

Chris Torres

Chris Torres

8 Sep 2017

Unless you've been living under a rock, you are probably aware that AirBNB is taking over the hotel market. In 3 words, here's why:

Price, Authenticity and Flexibility.

Price because most of the time, staying in an AirBNB is often cheaper than a hotel especially when travelling in a group.

Authenticity because when travelling abroad, people want to get a real taste of local life. You are unlikely to experience this 'sense of place' when you book a hotel full of impersonal rooms, tourists and trained hospitality staff.  

And Flexibility because for the duration of their stay it is their home and they are often closer to where they wish to be.

Hotel owners don’t need to compete on price if you can be more flexible and offer an authentic experience.

Filming location: Ibis Hotel, Earls Court, London

#digitourshow #london

@IbisEarlsCourt1

Chris Torres

Chris Torres

In years gone by word of mouth was one of the best ways to get new leads and customers.
Chris Torres

Chris Torres

Airbnb and wanting to change the way people experience new places, but what does their new update mean for other tourism businesses?
Chris Torres

Chris Torres

It’s always good to ask how much experience the company has.

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